Built for Altitude.
Fractional CMO helping brands scale from $1M to $100M and beyond.
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About Jonathan
I've built eCommerce divisions from zero, managed 15-brand portfolios, and scaled revenue by 500% in B2B environments. Fifteen years across startups, enterprise, and government taught me one thing: growth is an operations problem, not a marketing problem.
Today I lead cross-channel strategy for national brands at OMG Commerce, teach four upper-division courses at Mizzou's Trulaske College of Business, and moderate industry panels with leaders from Grainger, Ferguson, and Schneider Electric.
I'm not a strategy-deck-and-disappear CMO. I get into your data, architect the funnels, and make sure every dollar earns its keep.
Fractional CMO Services
Three ways I plug in.
Growth Strategy
Customer acquisition funnels, media mix optimization, attribution modeling, and scaling what works. I build the frameworks, then execute alongside your team — not from a distance.
Performance Marketing
Google, Meta, TikTok, YouTube, Amazon. Budgets optimized for ROAS, MER, and TACoS across every major platform.
eCommerce Leadership
Shopify Plus, Salesforce Commerce Cloud, Magento. Vendor management and omnichannel strategy for B2B and D2C.
I work with a limited number of brands at a time. If you need a hands-on growth partner who lives in your data — let's explore the fit.
OMG Commerce
Brand Growth Advisor — 2024–PresentStrategic quarterback for a portfolio of national CPG and D2C brands. I own client relationships, lead Strategic Business Reviews with CMO-level stakeholders, and coordinate cross-channel execution across Google, Meta, TikTok, and Amazon.
EquipmentShare
Director of eCommerce — 2021–2024Built the eCommerce division from zero at this $3.7B YC-backed startup. Hit 7-figure ARR in 18 months. Designed an SMS-powered CRM funnel that delivered 500% B2B revenue lift and 3X'd sales efficiency. Full P&L ownership across direct, B2B, and Amazon.
American Outdoor Brands
eCommerce Manager — 2018–2021Managed 15-brand portfolio on Salesforce Commerce Cloud for the parent company of Smith & Wesson. Launched 8 D2C stores in under 18 months. Revenue exceeded targets by 100-800% QoQ with an ROI-positive channel strategy across paid media, SEO, CTV, and affiliates.
Marketing Professor
Trulaske College of Business — 2024–PresentTeaching search experience optimization, customer experience design, and digital marketing strategy through the lens of the tools reshaping the field. Students work with real clients, earn industry certifications, and leave prepared for a marketplace that looks nothing like the textbook.
B2B Online & Industry
Track Chair & Panel Moderator — 2024–PresentTrack chair and 3x panel moderator at B2B Online Chicago 2026, facilitating conversations with leaders from Grainger, Ferguson, Schneider Electric, and Cargill. LP and advisor with Redbud VC guiding pre-seed founders from ideation to market entry.
How I Work
Real frameworks, real results — not slide decks.
Root Cause Analysis
DTC Revenue Decline Investigation
Diagnosed 42-50% YoY revenue decline through product-tier segmentation and cohort modeling.
Executive Reporting
CPG Brand Monthly Performance
Full-month Google Ads dashboard for a CPG/Beverage brand. 5.28X ROAS with weekly spend progression and target performance framework.
Audience & Strategy
Audience Strategy & Targeting Framework
Client-facing audience segmentation with research-backed personas, channel recommendations, and budget allocation framework.