Built for Altitude.
Fractional CMO helping brands scale from $1M to $100M and beyond.
About Jonathan
I've spent the last fifteen years at the intersection of marketing, technology, and leadership — building growth engines for brands that range from venture-backed unicorns to Fortune 500 portfolios to state government.
My path hasn't been linear, and that's by design. I started in web development at IBM, detoured through photojournalism at Mizzou, digitally transformed Missouri state government, launched eight D2C stores for the parent company of Smith & Wesson, and built an entire eCommerce division from scratch at a $3.7 billion startup. Each chapter sharpened a different edge.
Today I split my time between leading cross-channel growth strategy for national CPG brands at OMG Commerce, advising B2B and SaaS companies on customer acquisition, and teaching Digital Customer Experience at the University of Missouri. I also serve as an LP and advisor with Redbud VC, guiding pre-seed founders from ideation to market entry.
I'm not the kind of CMO who hands you a strategy deck and disappears. I get into your data, build the dashboards, architect the funnels, and make sure every dollar earns its keep. If that sounds like what you need, let's talk.
OMG Commerce
Brand Growth Advisor — 2024–Present
I serve as the strategic quarterback for a portfolio of national CPG and D2C brands at one of the country's top performance marketing agencies. My role spans owning client relationships, leading Strategic Business Reviews with CMO and founder-level stakeholders, and coordinating cross-channel execution across Google, Meta, TikTok, Amazon, and email. I translate complex performance data into clear strategic implications and action plans — the kind that get buy-in in the boardroom and results in the dashboard.
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EquipmentShare
Director of eCommerce — 2021–2024
When I joined this YC-backed construction technology startup — valued at $3.7 billion — there was no eCommerce operation. I built it from zero. Within 18 months we hit 7-figure ARR through affordable customer acquisition. I designed an SMS-powered CRM funnel that delivered a 500% lift in B2B revenue and 3X'd sales efficiency. I also built an internal uniform distribution platform serving 300+ locations and 5,000 employees. Full P&L ownership, vendor management, and omnichannel strategy across direct, B2B, Amazon, and eBay.
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American Outdoor Brands
eCommerce Manager — 2018–2021
As eCommerce lead for the parent company of Smith & Wesson, I managed a 15-brand portfolio on Salesforce Commerce Cloud. I launched 8 direct-to-consumer stores in under 18 months — each with specialized strategies for everything from law enforcement and tactical markets to outdoor lifestyle consumers. Revenue growth consistently exceeded targets by 100% to 800% quarter over quarter. I implemented an ROI-positive channel strategy spanning paid media, SEM/SEO, CTV, and affiliate partnerships.
Learn More →Tools & Frameworks
AI-Powered Analytics
Custom dashboards built with Claude AI, React, and Recharts for real-time cross-platform attribution and performance classification.
Attribution Modeling
Multi-touch attribution frameworks reconciling Google, Meta, TikTok, and Amazon data into a single source of truth for media mix decisions.
Funnel Architecture
Full-lifecycle customer acquisition funnels — from awareness through retention — designed for eCommerce, SaaS, and B2B environments.
CV Snippet
Education
Computer Video & Imaging
Photojournalism Studies
Career Highlights
OMG Commerce
Cross-channel strategy for national CPG/D2C brands
EquipmentShare
Built eCommerce division at $3.7B YC startup
American Outdoor Brands
15-brand portfolio, 8 D2C store launches
State of Missouri
MO.gov launch, 6MM+ citizens served
Fractional CMO Services
Growth Strategy
Customer acquisition funnels, media mix optimization, attribution modeling, and scaling what works. I bring the frameworks and the hands-on execution.
Performance Marketing
Google, Meta, TikTok, YouTube, Amazon. I've managed $500K+ monthly budgets optimized for ROAS, MER, and TACoS across every major platform.
eCommerce Leadership
Shopify Plus, Salesforce Commerce Cloud, Magento. Full P&L ownership, vendor management, and omnichannel strategy for B2B and D2C.
Speaking & Media
B2B Connect Conference
B2B Connect Conference
B2B Commerce Corner
University of Missouri
Community & Teaching
University of Missouri
Adjunct Professor, Trulaske College of Business
I teach senior-level Digital Customer Experience at Mizzou, bringing 15 years of real-world marketing into the classroom. My curriculum covers journey mapping, persona development, CRO analysis, and AI in marketing — all structured around active learning and hands-on projects with local businesses.
Startup Weekend & Redbud VC
Mentor, Advisor & LP
For over 15 years I've been involved with Startup Weekend as a volunteer, contestant, and mentor. Today I'm an active LP and advisor with Redbud VC, guiding pre-seed prop-tech founders from ideation to market entry. Columbia's startup ecosystem is personal to me.
Let's Talk
I work with a limited number of brands at a time. If you're looking for a hands-on growth partner who lives in your data and delivers results — let's explore if there's a fit.